One important part of the TreatNOW ethos is that we put salons and health and beauty professionals first and we are completely invested in helping them to share their passion about treatments with their clients. This is why we have launched our monthly TreatNOW Twitter Chat, a social media gathering for salons and clients alike to connect about the topics that are important to them, to forge new relationships and to find out about the latest treatments and techniques. For our first TreatNOW Chat we focused on the topic of business success and asked the participants questions around the topic. In case you missed all the action as it was happening, here are the highlights from the chat featuring Danilo Hair Boutique, Katie Ruane and Jo Tocher.
How do you measure your business success?
“I measure my business success by my clients,” said Jo Tocher of Jo Tocher Holistics “If they love it and return – It let’s me know I’m doing ok!” Danilo Hair Boutique’s response also reflected the importance of returning clients acting as a business measure. They said that they could tell how successful they are “by increasing and retaining our clientele and equally importantly creating a solid lasting team.” As well as clients being a solid fixture at the salon, having a long lasting happy team is also crucial.
What is your most popular treatment/service or product and why?
In keeping with the hair trends for SS15 Danilo Hair Boutique said, “Our most popular service is definitely our unique balayage technique aka ombré. (Treatment is the chronologiste by Kerastase).” The balayage technique is where colour is put freehand through the middle to the ends of the hair for a natural look and is perfect for a summer style. Jo Tocher is of course in the holistic not hair sector but her most popular service was also not a surprise. Jo said: “my most popular service is my therapeutic aromatherapy massage – because it’s so relaxing.” Sometimes the classic treatments are the best!
Why did you get into the beauty and/or health industry?
The Harley Street Naturopathy therapist Katie Ruane found her passion drove her career choice “standard medicine is wonderful, but what I offer can do so much to support the person & give some autonomy.” She then added, “Allopathic medicine definitely has its place and need. My view is integrative there are ailments that I can help with instead of the doctor e.g. colds and IBS.” Jo Tocher agreed with this view “I agree with that too – allopathic medicine is very important but to integrate adds extra dimension- they work well.” Jo also mentioned that she got into her area of specialism, holistic therapy, because of her personal health experience “I got into health after I became unwell due to stress while working corporate – best thing that happened to me.” Whilst the Danilo Hair Boutique derived their career choice from their “passion and love for the artistic and fashion world.”
What’s the best piece of business advice you have ever been given?
To round up the chat we wanted to leave readers with some key business advice that they could use in their own careers. Jo Tocher said that the best piece of advice she has ever been given is: “When you think there is nothing more you can do, think again, don’t give up. People give up just before they hit the big time.” Following on from this, Danilo Hair Boutique gave a great pieces of advice for fellow hairdressers but it is an analogy that can be applied to anyone in the health and beauty industry: “You’re just as good as your last haircut. Never take anything or anyone for granted.”
Do you agree with their responses? Why not tweet us your answers to us here, it’s not too late to join in on the conversation! And if you want to follow along with the next TreatNOW Twitter Chat then tune in on the 8th June at 8pm – 9pm where we will be discussing all things health, beauty and salon focused. You can use the hashtag #treatnowchat to follow the conversation and to join in.