Paula was nominated by: Natasha, Marion and Katie, who were singing her praises at a recent Women In Business meeting.
The irony that I am writing about a Stress Specialist at 25 past 10 in the evening, on the last Sunday night before Christmas is not lost on me, and I think I need to avail myself of her services in the new year!
Paula Ruane of Ruane BioEnergetics offers talk-free, non-invasive rapid reduction of stress – mental, physical and emotional in Bishopsgate, City of London.
98% of all illness and disease is caused by stress and I wanted to do something about it.
- Why and when did you decide to be a sole trader or a company?
2009, when I had completed putting together a completely new and innovative talk-free way to prevent stress escalating into illness or destroying relationships. It returns control, balance and high performance.
The three part bio-feedback computerised programmes are fast, effective, lasting and easily learned.
- Did you or you prepare a Christmas marketing campaign and what did you do?
No change except for a list of tips on “How to survive the family at Christmas”.
- What’s your preferred ways of communicating with clients?
Telephone or email.
- What’s your biggest challenge in 2015?
The same, always having a new supply of clients as my work is fast and effective. As I am not a talk therapist, I don’t have clients for months and months.
Highly developed intuitive powers to quickly provide the tools and techniques right for that client and/or company.
- What your proudest business achievement in 2014
Doubling my turnover.
- What do you wish you’d known when you started out?
The better capitilized you are, the easier it is to get going, but also possibly, the easier it is to waste money. With limited budget, you become more resourceful, more creative and learn lessons. Faster. Don’t just go networking, use networking. Networking is the key. Learn to network and how to trade services to strengthen your own business footing and also to create lasting synergistic relationships.
When you start in business, make sure you really believe in it and hold on to it through thick and thin. The thing I have learned is that you are an apprentice to your own idea. This means that you have to learn how to be your business, and means knocks, mistakes, restarts and rethinking. You can’t measure in millimetres and minutes, you have to measure in metres and months. Also remember laughter is the best tonic for stress, tension and anxiety.