ReeRee Rockette is a blogger, writer and salon owner. She has been nominated by an old friend of mine called Margaret. We’ve known each over for over 24 years and Margaret has always had great style.
Rockalily Cuts is a small and perfectly formed hair salon in Hoxton, East London. More boudoir than boutique. It’s a hair salon and barbers with a twist; offering haircuts, creative colour, vintage up-do’s & wet shaves in a truly unique environment.
ReeRee has a fantastic blog covering work, style, tattoos, business advice, hair (of course) and much more. In fact she is my blogging heroine! It contains one of my absolute favourite pieces of business advice too. More on this later.
1.How did you come to set up your own salon?
I left a career in education, and created my own lipstick brand, Rockalily Lipstick, I got as far as featuring in magazines like Cosmopolitan and Hello after only a year. That gave me the confidence to open my own hair salon just 3 years ago, with the same brand identity. I have no background in health and beauty, but of course I have always been a customer! I looked at what I didn’t enjoy about the industry and tried to create a fun and individual business experience that I enjoy myself as a client.
2. You have very stylish and distinctive staff. How do you recruit them?
Most of my staff have come via social media.
3. Tell us about your clients?
Our clients are much more varied than people may presume. We certainly specialise in alternative, rockabilly and vintage; but day-to-day we have such a variety. We still have clients who have more regular cuts and colours, no snobbery here! We’re lucky that my brand and the salon seem to attract really interesting and fun clients. We have a lot of fun at work.
4.What makes your service special?
As well as working hard to give you awesome hair, we provide quite a unique environment to enjoy. We know that far too many people are nervous of visiting the hairdressers, and we hope to prove them wrong!
5. Did you or your company prepare a Christmas marketing campaign and what did you do?
No, I’m very focused on social daily, so not much changed.It’s just a bit more festive!
6. What’s your preferred ways of communicating with clients?
Clients can book in via email, twitter, facebook, instagram and the phone. I prefer email, as it lessens the opportunity for any miscommunications. I’m often out with friends late at night, just quickly booking in a client on my smart phone! I think the latest/earliest I’ve booked someone in was at 4am over Facebook!
7. What’s your biggest challenge in 2015?
I think growth is always challenging, but an exciting one for sure! We’ve opened another small salon near to our first, and we’ll be expanding into it as and when it’s needed!
8. What’s your hidden talent?
Finding the awesome in small things. I’m pretty enthusiastic about a lot of things, and in an odd way it’s a skill I’ve worked hard at! (You can see this for yourself on the ReeRee’s Pintrest boards.)
9. What’s your oddest request?
A common joke in the hair industry is that people come in wanting a big change, but don’t want to change the colour or loose much length.
10. What’s your favourite piece of business advice to pass on?
Focus on profit, not revenue.
And here is possibly my favourite and sensible business advice ever!
TreatNOW is recruiting a range of health therapists, stylists and beauticians for a Spring launch. No fee, no booking system, just bookings Get in touch to find out more.