Advent blog 11 of 24: Colin Smith at the Iconic Fordhamsoho

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Coming soon, find & book who’s near who’s good and who’s available NOW! Salon owners and therapists enter your email here

Today’s nomination is by a long-term friend and former colleague, Jenny Field. For many years Jenny ran a busy post production facility in Bloomsbury and is now a popular business consultant, specialising in Operations Management. Jenny has nominated Colin Smith who is Art Director and Manager of hair salon Fordhamsoho.

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“Nothing is ever too much trouble for Colin. He’ll take time to talk through and research ideas, and gently work with my hair texture, movement or lack of it to create styles that work with my face shape and personality. Over the years he has come up with beautifully creative ideas that work brilliantly for me, through thick and thin – literally!

I love that he has a genuine interest in helping the younger staff at the salon and that, too, helps make Fordham Soho a welcoming and friendly place to visit. He’s also very modest and discreet, he works with the odd celebrity or two, and is a regular backstage stylist at many award shows.”

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1.How long has the salon been going?
Fordhamsoho was founded by Sean Fordham back in 2002. Sean is an internationally recognised hair dressing talent and he put together a very individual team who specialise in creative cutting and distinctive colour work.

2. Where are you located?
The salon is right, smack in the heart of Soho; at the interesting end of Greek Street. It’s in amongst a fantastic range of restaurants, bars, after-hours clubs, West End theatres and is seconds away from the never-ending carnival that is Old Compton Street. Soho is full of creative industries and there’s a really vibrant community here.

3. What attracted you to join Fordhamsoho?
I moved to London (via Nottingham ) from my native Scotland and joined Fordhamsoho in February 2008. I was really attracted to the freedom of creativity that was encouraged. It’s a salon with distinctive flair and has become a bit of an icon of contemporary style.

4. Why did you become a Hairdresser?
My teachers at college thought I should go to art college. I didn’t want to go into further education, but I did want to get into a job that was creative. My mum is a hairdresser and I grew up with it, so I guess it was from my Mum.

image5. What makes your service special?
Going to a new hairdresser for the first time can be daunting; there may have been a few mishaps in the past and the confidence of the customer can be low. They may also have been recommended and their expectations can be high.

So I will always sit with them and listen; listen to what they don’t like as well as what they do like. Building up a trust and relationship with a client can take some time, so making them feel totally comfortable to call me after they have left the salon if they are having any issues, this will also apply to all my regular clients too.

6. What’s your preferred ways of communicating with clients?
Face to face. Some clients come from outside London so email is good. Pictures are always a good way of communicating ideas.

image7. What’s your biggest challenge in 2015?
Being a hairdresser is always a challenge, but I like keeping my clients happy so that they return.

8. What’s your hidden talent?
I’m a mean baker!

9. What’s your oddest request?
One guy came in and asked me to make his head look like a tennis ball for Wimbledon!

10. What’s your best business tip?
Being consistent is of absolute importance.

You can find out more and book Colin and his team at Fordhamsoho here

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