Happy Monday everyone,
I met Shaa last year when I was a guest at The One Retreat. It’s a 3 day business retreat for women, I learnt more in 3 days than the preceding 3 months, and now have an incredible support network to boot. I’m not sure I could have left my job to start TreatNOW without it!
Shaa spends most of her week in the public eye, on panels, presenting awards, running events or appearing at them. She always looks fantastic and here’s one of the reasons why.
Shaa has incredibly high standards and chooses to surround herself with other professionals of the same calibre. Last week she posted this picture of herself with one of her fabulous hairdressers Natalie Shirlaw. We wanted to find out more about Natalie immediately!
1. Why did you become a hairdresser?
My mum’s cousin married a very famous hairdresser’s brother: Irvine Rusk. My mum and her cousin were always popping in for blow drys and I was so impressed with the glamour of it all. I kept asking for a Saturday job, eventually Irvine said yes and the rest is history! That was 33 years ago!
I moved out of London to Kent 2 years ago and only opened my place after some of clients were travelling down from London to get their hair done! I thought it would probably only be a part time thing, but word soon got about and, even though I live in a rural location, I have people travelling from all over the place to come and see me.
3. What makes your service special?
I give a personal service. It’s just me in my salon and I give people 100%. I allow myself plenty of time with each person, so I can give clients exactly what they want; offering them a bespoke service. I like all my ladies to look like movie stars when they leave!
4. Did you or your company prepare a Christmas marketing campaign and what did you do?
Christmas is such a busy time for me! I always work the whole month of December without a day off, so I didn’t have time. But I will probably do some marketing in January. I normally do Facebook/ Twitter competitions.
5. What’s your preferred ways of communicating with clients?
I always prefer email as I can answer when I have time and also they can send me photos of the latest look/colour they are after.
6. What’s your biggest challenge in 2015?
I’ve just been taken on by L’Oreal as a colour educator and I will going around part time educating hairdressers about L’Oreal colours. I will have to use projectors and be able to present to a number of people each time, so it’s quite nerve racking. But I always think it’s good to push yourself beyond your own comfort zones.
7. What’s your hidden talent?
I haven’t done it for a while, but I actually have a karate black belt!
8. What your proudest business achievement in 2014?
Presenting hair products on QVC was a real privilege – such a high profil
e job, financially rewarding, terrifying, exciting and every emotion at the same time!
You can see a clip here
9. What’s your oddest request?
Pink stripes! I finally got to the bottom of it, the client wanted some pink pieces done in foils – and this is what I would say to any hairdresser – consultation is key. Clients often say things they don’t mean such as; “I want red.” But they actually mean gold!!
10. What’s your favourite piece of business advice to pass on?
I learned a long time ago that clients come to you because they want to talk. Mainly about themselves and about their hair. So I use their appointment times to talk to them about what they want to talk about. They do like to hear the odd funny story you have, but offloading to them about your partner/work etc only puts them off coming to you.
Most clients love to talk for the whole appointment about their hair; how to get it in better condition or how to do a quick updo or even different suggestions such as why don’t you try a fringe next time? Us women are never happy with ourselves, so as hairdressers we have to keep suggesting new things to keep them feeling and looking good – which in turn also keeps them very loyal clients.
Natalie is famous for her wedding services and she is also a freelance session stylist and has worked on shows at London Fashion week. You can see some examples of Natalie’s beautiful work here
Or follow her blog here
Thanks very much for reading, see you tomorrow!
If you’d like to nominate someone for the TreatNOW advent blog, please get in touch.