Hair Today, Gone Tomorrow – A Visit to Hair Removal Expo 2014 part 1

Coming soon, find & book who’s near who’s good and who’s available NOW! Salon owners and therapists enter your email here:

Coming soon, find & book who’s near who’s good and who’s available NOW! Salon owners and therapists enter your email here:

DSC_3951 Wheel & ICCHRXPO logo


Sunday found me in Birmingham. I was lucky enough to attend the 2nd annual event for Hair Removal experts organised by beauty business expert Gill Morris, and wax gurus Mat O’Marah and Andy Rouillard at the ICC. Click for more details.

It’s a wonderfully plain-talking and fun event, full of practical advice and no holds barred demos, with a wide range of talented and entertaining practitioners and some excellent products to try in the marketplace.

The day was very well planned, with three educational streams and plenty of time for networking and ad hoc discussions. Even a healthy packed lunch was provided! An excellent idea! No queueing = more time for talking and meeting new friends.  And plenty of tea and coffee refreshments at hand. (Those stem ginger cookies were excellent!)

Sadly, even I can’t be in three places at once, so I couldn’t cover all of the panel discussions, although given how much I enjoyed the ones I did go to, I wish I could have.

Male waxing with the Wax Queen

imageAfter a warm welcome from Gill Morris, we were straight into a male hollywood demo with Lori Nestore, who flew in specially from the States – that definitely woke everyone up!

In 30 minutes Lori delivered a witty and engaging talk, full of no nonsense tips, whilst simultaneously removing all hair from a brave volunteer’s genitals and taking questions from the audience. A carefully placed camera projected the demo onto a large screen for us all to see an expert at work, front and back, nothing was left out. It was mesmerising and I now feel thoroughly informed. She had some great tips too:

  • Be down to earth and say it like it is
  • Help the client talk through awkward concerns in advance, to put them at ease
  • Stay in the room when people dress/undress, saves time and what’s the point of false modesty. You are about to wax their ass and more besides afterall!
  • Educate the client, don’t wax until at least 3 weeks after shaving and 4 weeks after waxing.
  • It will take a few sessions to get all the hair on the same growth cycle, so don’t expect miracles straight away.
  • Aftercare – those products are necessary to help prevent breakouts and in-grown hairs

Lori was also promoting the range of Tu’el products and Berodin wax she supports.

Permanent Hair Removal Research

Next up was Janice Brown from HOF Beauty, showcasing advances in permanent hair removal.

The advances in scientific research mean that there is now a much better understanding of hair follicle growth, which has lead to a much improved technology with double the success rate when using the latest generation of machines.

The new PicoFlash technology emits 2 pulses that kills the hair cells at the root of the hair and also the cells further up the follicle. It’s only recently that with the help of scientific research that this second lot of cells were revealed.  With this new wave of machines the process is also much quicker; whereas once it could take up to 8 seconds to nuke a single hair, it can now be done in 1000th of a second. This means much larger areas can be covered and causing much less discomfort to the client.

This has hugely increased the range of areas that can be treated, and especially helps  the transgender client.

Many people, including myself, are a tad confused about the different terms in permanent hair removal, so here’s a very basic guide.

  • Electrolysis treats each hair follicle with a very fine sterile probe and can destroy the follicle’s ability to reproduce. It can also remove silver hairs and fine blond hairs.
  • IPL (Intense Pulsed Light) works best for pale skins with dark hair. A cheaper alternative to hair reduction.
  • Lasers emit a specific wavelength, best for a wider range of skin tones and hair colours.
  • Always have a full consultation and allow at least a few days to reflect and research. If you are being pressured to sign up quickly for a special offer, you are in the wrong place. Habia have a comprehensive guide you can download here.

DSC_3954 HOF 2These machines are also fantastic for skin tag removal, skin tags, red veins and wrinkles. Not to mention tattoo removal.

Janice finished off with a wonderful image!

Afterwards I had a good chat with the British Institute & Association of Electrolysis.

DSC_3959 BIAE 2They play a crucial role, especially since the industry was deregulated. They maintain strict standards and rigorous assessment for practitioners. If you are contemplating hair removal, it’s essential you check the practitioner is registered and meets the BIAE standards. Sub-standard lasers in insufficiently trained hands are dangerous. End of!

That’s part one, which takes us up until lunchtime. Lots more coming up later, including marketing tips from the experts, how to attract and keep male clients, interviews with exhibitors and attendees and a report on the issues raised at the lively debate at the end of the day.

Thanks for reading and see you later!

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